How Focus ‘Took Net Friends’ to $10 Million (Twice)
Net Friends CEO John Snyder sits down with podcast host Brian Hoppe of the $10M MSP Podcast to talk about hitting $10 million, not once, but twice.
The first time around, no one questioned how we got there. Sales excelled until the leads dried up. Then no one could explain how we had converted all those wins. When the pipeline thinned, there was no playbook to replicate.
Undocumented success is unrepeatable success.
So Net Friends built one. Wins were studied and losses were studied. The numbers became a planning tool, not just a report card. That meant not just having sales report on client and prospect meetings. It meant watching the recordings and assessing what worked and what didn’t.
As a side note, the new sales structure that resulted here ultimately landed Net Friends President Neelesh Patel recognition in a 2026 Corporate Leadership Award with the Triangle Business Journal.
Results: 180 first meetings → 24 new clients → $10M ARR
Listen to the interview to learn more about how Net Friends went from a dried-up pipeline to a sales system that delivered 180 first meetings and 24 new clients, guaranteeing that second year at the $10 million mark.
Connect with John on LinkedIn: https://www.linkedin.com/in/johnsnyder-netfriends/
Connect with Brian on LinkedIn: https://www.linkedin.com/in/brianhoppe/
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At Net Friends, we believe in the power of human expertise. While we leverage AI to enhance our content and processes, all blog posts are written and edited by our knowledgeable staff. You can trust you are getting insights directly from our team.